reaching Gen Z

November 1, 2018

Is There Hope and a Future for Gen Z Youth with the Church?

Today we conclude our series of blogs on Gen Z culture (those born 1998-2015), asking this central question: based on all the emerging research on this new youth generation, will the church be able to reach them?  Twenty or more years from now when they are adults, bringing children into the world (if Jesus tarries), will the church be there or extinct?  Is there a hope and a future for them and the church? Using research from the Barna Group and Impact 360 Institute (their book, Gen Z, 103-106), we find that in some ways the church possesses opportunities to […]
September 20, 2018

Gen Z, Church preferences, and influence: What turns them on and off

In our continuing series of blogs highlighting the characteristics of the new youth culture, Gen Z (those born from 1998-2015), we have previously outlined their views on identity, self-fulfillment, gender, worldview, and life goals.  Today, we’re going to peek at how they view the church and their participation in it.  What makes this striking is that their image of an exemplary church differs significantly from what is often seen in our world today, and ministry leaders and pastors better take notice of it. Using the excellent resources from Impact 360 Institute (the book Gen Z) and the Barna Group (their […]
September 7, 2018

Gen Z’s Sense of Identity, Life Aspirations and Goals: A Potential Ministry Path

We have been exploring over the last several weeks characteristics about the new youth culture known as Gen Z (born 1998 to 2015).  The oldest in this group are now in college, and they have a decisively different view of the world, themselves, their family, and the Faith.  Today, we’ll take a look at their sense of identity, life goals and what they deem as priorities for their own “life fulfillment.”  Knowing these trends can greatly help church leaders devise outreaches that can possibly attract them into their congregations for evangelism and discipleship. In their works, Gen Z and Barna […]